Consumer X-Ray: Preferences defined by generation; younger shoppers price conscious
July 7, 2011
Puerto Rican consumers are clearly divided according to generations, with each reflecting unique sets of likes and tastes, as well as their own way of shopping. The commonality among all groups, however, is that they are increasingly more demanding, educated and sophisticated.
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MIDA survey shows consumer shift from grocery store to restaurant
April 14, 2011
Puerto Rican consumers appear to be shifting toward eating out more than going to the grocery store, according to the results of a study commissioned by the Food Marketing Industry and Distribution Chamber released Wednesday that indicates a 12.1 percent drop in how much they spent last year on unprepared food.
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