Op-Ed: Advantages of social networks for small- and mid-sized businesses
December 4, 2019
Nowadays, being an entrepreneur in a medium like ours is a real challenge. Well, let’s be honest, the obstacles we have to cross are many, and the support we have is almost null. Moreover, we ...
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Op-Ed: Takeaways from Social Media Week 2018 San Juan
November 19, 2018
Social media is one huge “Tabula Rasa” where anyone with an interesting product or story can start a business.
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P.R. millennials socialize on social media while deciding what to buy or consume
September 27, 2018
Even when the main role of social media is to connect with friends, it has an impact on the evaluation process of the brands they search for and the consumer path to purchase.
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