Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report ...
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve ...
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing ...