Toyota holds on to market share of 29.4% in P.R.
Nancy Navales, vice president of Toyota of Puerto Rico.
The current economic climate notwithstanding, the automotive industry continues to show a slow but steady sales pattern, with Toyota leading sales with its positive performance.
Through August of this year, Toyota has dominated the industry with a market share of 29.4 percent, an increase of 5.8 percent in relation to the same period last year, the company confirmed Thursday.
Nancy Navales, vice president of Toyota de Puerto Rico, Corp., said the industry as a whole has sold 48,595 units through August, 3.1 percent more than last year. Of those 48,595 units, 14,302 correspond to Toyota.
“Since long ago we forecast a flat 2016 in regards to general auto sales and specifically for Toyota. But with this data we are proud to announce that, in the face of the economic reality in Puerto Rico, Toyota remains healthy,” she said.
“This is a clear sign that consumers continue to seek out the only brand in which they can trust because of its legacy of quality and durability, especially in these trying times we are all living in. The Toyota vehicle lineup stands out in the market because, to them, the models are relevant and current,” said Navales.
As has been the trend over the past few years, Yaris and Corolla continue to drive Toyota’s leadership. Together, the models account for 36.8 percent of the compact car segment. RAV4 leads the small SUV segment (19.4 percent); Toyota also leads the mid SUV segment with 31.8 percent, and in small trucks, Tacoma leads with an 86.2 percent share.
