Meet Puerto Rico unveils ‘Escape the meeting blah!’ pitch
In a bid to usher in Spring, Meet Puerto Rico has launched its new “Escape the Meeting Blah!” campaign, which rewards meeting and incentive industry planners for booking groups at member hotels and resorts in Puerto Rico between April 1 and May 30, 2014.
Promotion bookings for groups of any size and meetings on any date will receive $15 per room night for their meeting in Puerto Rico if contract is signed during the promotion period, the nonprofit organization said.
Also, meeting planners will be entered into a drawing to win one of five pre-paid $5,000 gift cards. In addition, as an extra incentive, meeting planners with confirmed bookings of 500 room nights or more, will be invited to a “knock-your-socks-off” rewards trip to Puerto Rico.
“We offer the requisite rooms, conference offerings, state-of-the-art technology and airlift that are necessary to compete, said Meet Puerto Rico President Milton Segarra. “We also offer a culture rich destination providing the total immersion that planners are seeking. And, we are on a tropical island, in the Caribbean. No passport needed.”
Close to 30 hotels and Destination Management Companies are participating in this year’s first promotion, Meet Puerto Rico said.
This effort is the second Meet Puerto Rico branded promotion since its launch late last year. Meet Puerto Rico’s “Dial & Smile” campaign, a two-day selling event with hotel partners in November, produced 81 group bookings representing 48,258 room nights.