VIG Mortgage will expand its business footprint on and beyond the Puerto Rican territory this year, investing some $200,000 to open a branch in Orlando and two more on the island, company officials said Tuesday.
The expansion into Florida and other parts of the island comes three years after VIG opened its doors to offer home mortgage services, mortgage loan refinancing, as well as originate reverse loans.
“We are the fastest growing mortgage lender in the market, exceeding $150 million in mortgage loans since we started operations in 2010,” said Víctor Galán, Jr., president of VIG Mortgage. “The best evidence of this growth are the hundreds of satisfied and grateful customers that, thanks to the fact that we do the impossible the can have the home of their dreams today.”
With branches in Santurce, Guaynabo, Caguas, Bayamón, Ponce, Mayagüez and Manatí, and some 100 employees, VIG Mortgage is planning to open another location in Arecibo and begin setting its sights stateside. The company plans to use the experience gained at its Orlando branch as the spearhead for further growth in the United States, soon expanding to Texas and California.
“Our goal for 2013 is to achieve the results of the first two years in one. We have the expertise, staff and resources to continue to grow in this market and grow briskly in the U.S. with the offices that we are opening soon,” said Galán.
VIG Mortgage is coupling its expansion plans with a new multimedia advertising campaign under the slogan “Everything for a yes.” The strategy will incorporate social media platforms, namely Facebook, LinkedIn and YouTube, as well as traditional media outlets.
“The time to buy is now, there is a lot of inventory, good prices and good incentives. What the customer needs to achieve their dream is someone with experience and ability to give ‘Everything for a yes,” he said.