$200K Hebra Beauty Studio opens in Guaynabo with wellness focus
Hebra Beauty Studio has opened in the Garden Hills area of Guaynabo, backed by an investment of about $200,000 and a business model focused on hair wellness and personalized service, according to the company.
Founded by stylist and entrepreneur Nicole Ygartúa, the 1,100-square-foot salon employs 11 people and offers services centered on long-term hair health, education and individualized treatment plans. Ygartúa said the concept reflects broader trends in the beauty industry that emphasize preventive care and customization.
Ygartúa trained at AVEDA New York and brings experience from international fashion and media settings, including work at New York Fashion Week, preparation of Miss Universe candidates, international fashion campaigns and a television segment on WAPA TV. She said that exposure to high-pressure and high-visibility environments helped her better understand the needs of both editorial work and everyday customers.
Hebra Beauty Studio said each customer visit begins with a customized strand assessment, an analysis that evaluates hair texture, strength, porosity and natural behavior. The results are used to determine recommended treatments and products based on individual needs and longer-term hair care goals, the company said.
The salon’s staff includes hairstylists, nail artists and barbers. Ygartúa said team members are selected for both technical skills and their approach to customer service.
“We curate our team the same way we curate a work of art. Each person brings something special to the experience,” Ygartúa said. She added that the goal is to create a welcoming environment that supports consistent service quality and customer satisfaction.
“This is not just a salon. It is the salon I always dreamed of creating,” Ygartúa said. “The sacrifices have been real — the considerable investment, the long hours, the work-life balance. But every sacrifice is worth it when you see the transformation and happiness in the faces of our clients.”
According to the company, the business is aimed at consumers seeking a more “conscious, specialized approach to beauty that goes beyond aesthetics and focuses on care, education and confidence.”
