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“As awareness about the importance of supporting local businesses grows, the ‘Miércoles Naranja’ (Orange Wednesday) initiative now extends to the entire month of November. We all win by shopping ‘local’; specifically, by supporting the small and medium-sized business sector, which generates the majority of direct jobs in our economy.” 

— Lourdes Aponte, president of the United Retailers Center, commenting on the 12th edition of Santa’s List, a survey conducted by ad agency Arteaga & Arteaga. Among its findings, the survey’s report points to six sales opportunities for businesses during the holiday season. These include “Miércoles Naranja” (Orange Wednesday), the period from Nov. 15 to Dec. 15 coinciding with the distribution of Christmas bonuses, Black Friday, Cyber Monday, and the weeks leading up to Christmas and Three Kings Day.