Puerto Rico needs to find that one thing that makes it authentic to be able to compete against — and move ahead of — other tourist destinations that offer the same basic travel experiences. And that one thing, according to a branding expert, is the “mofongo factor.”
Puerto Rico new car sales totaled 88,175 units in 2014, down 12.3 percent versus 2013, and representing the lowest level of sales since 2009, members of the United Automobile Importers Group said Wednesday.
The Puerto Rico Science, Technology and Research Trust will be putting up to $1.4 million in grants to help scientists complete federal grant funding applications and to attract new talent to local universities, Interim Executive Director Iván Ríos-Mena said Wednesday.