DDB Latina Puerto Rico presented a comprehensive diagnostic about the effects of the pandemic and the road to recovery, during a second virtual event. Les Binet, a global expert on marketing effectiveness, offered his recommendations and predictions, and provided a framework for brands to follow. “The pandemic represents a before and after for the world […]
Puerto Rico Gov. Wanda Vázquez announced a proposed $10.2 billion budget for the Commonwealth’s General Fund for Fiscal Year 2021. In her State of the Commonwealth and Budget address, she also proposed a consolidated budget of $28.2 billion that includes funds generated by a number of public agencies for the fiscal year that begins July […]
Passenger transport companies — including taxis, rideshare companies, party buses, tourist excursions, tourist limousines, public vehicles, carpools, and public buses — have been given the go-ahead to resume operations, on a limited basis. The Puerto Rico Bureau of Transportation and other Public Services said operators may offer services during the hours allowed by the curfew […]