787 Coffee expands direct trade from Puerto Rico to Latin America
787 Coffee, a Puerto Rican-owned company, has expanded its direct trade model to include micro-lot farms in Mexico and Colombia. According to the company, eliminating intermediaries allows it to build a transparent supply chain that pays growers more — addressing an industry norm where farmers often earn less than 10% of a coffee’s retail price.
This model not only brings single-origin beans to New York City’s competitive coffee scene but also positions 787 Coffee as a socially responsible business offering coffee with traceable origins and measurable community impact.
The company’s success is built on long-term relationships with small-scale producers. By working directly with growers, 787 Coffee guarantees better compensation and promotes economic sustainability.
“Our mission began with our own Hacienda Iluminada in Puerto Rico, but it quickly expanded,” said Brandon Peña, CEO and co-founder of 787 Coffee. “We recognized the immense potential and critical needs of micro-lot farmers across Latin America. By directly sourcing from them, we’re not just buying coffee, we’re investing in their livelihoods, providing consistent demand and supporting sustainable practices that benefit the land, their farmers and their people.”
The company says it works with farms in Colombia and Mexico to preserve traditional agriculture and strengthen rural communities. Its direct trade approach meets a growing consumer demand for ethically sourced products.
By cutting out intermediaries, 787 Coffee directs more profit to growers, helping fund education, improve living conditions and support infrastructure.
With more than 30 locations in New York City, Puerto Rico and Texas, the company’s shops serve as points of connection to the farms. Each location showcases people and practices behind the beans.
