Ford, Gravity Sketch explore new tool for designing vehicles to meet customers’ needs
February 1, 2019
From a desk at the Ford Design Studio, a designer enters a virtual room and begins a 3D sketch. He is designing a virtual car around himself and adjusting the attributes to best suit him – the driver. This work is part of Ford’s latest exploration of a new process that places the customer at […]
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New car sales up 28.4% in ’18, when 107K+ units rolled off P.R. lots
January 18, 2019
Puerto Rico’s new car sales received a significant boost last year, when a total of 107,941 units sold, compared to the 84,080 units sold in 2017, representing a 28.4 percent increase. However, the United Automobile Importers Group, known as GUIA for its initials in Spanish, predicted that this year, the industry will see a reduction […]
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Ford survey looks at drivers of consumer behavioral trends
December 26, 2018
The “2019 Looking Further with Ford Trend Report,” which takes a look into the drivers of behavioral change.
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