Dilemmas come in all forms and sizes when it comes to deciding how to push forward a brand in the environs of cyberspace.
I was glad to see the story on H. Calero’s views on the IT industry. The communications and information technology (C&IT) industry has been the focus of attention in a number of studies at least going back to the 1999-2000 A.D. Little/Estudios Técnicos Inc. study on S&T based economic development strategies.
As the Internet expands and is populated by more and more users, as digital tools become ever more sophisticated and multi-purpose, the drive to get the business message out into the vastness of cyberspace — in an adequate fashion — is no easy task.