Many articles have been written about the decline of customer loyalty, and how frugal buyers are putting a higher priority on price. Fortunately for small business owners, the repeat customer is far from becoming extinct. In today’s highly competitive environment, every necessary step must be taken to ensure the relationship with your customer doesn’t end at the point-of-sale.
The surprising paralysis of the certification of the representatives of the public interest in the Puerto Rico Electric Power Authority’s governing body is the most recent example of an arbitrary system that has taken power with impunity and that self-reproduces at the expense of the best interests of the people.
When it comes to providing value to customers, size isn’t everything — personalized service is.
A Dow Jones/Factiva content provider since 2014
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