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Puerto Rico’s shift toward pre-loved shopping is turning secondhand goods into a growing retail segment, driven by younger consumers and sustainability trends. (Credit: Natalia Kopyltsova | Dreamstime.com)
According to Airbnb data, in 2024, for every U.S. dollar spent on an Airbnb stay in Puerto Rico guests spent about four dollars more in the local economy.
With rising costs pressuring household budgets, Puerto Ricans are stretching every holiday dollar as the 2025 shopping season gets underway. (Credit: Pop Nukoonrat | Dreamstime.com)
Gloria Viscasillas, executive director and multisectoral integrator of Echar Pa’lante
Lymaris Otero, executive director of the Puerto Rico Retailers Association, discusses the holiday sales outlook during the group’s Retail Out of the Box 2025 event.
Festive traditions across Puerto Rico come with rising costs, pushing many families to stretch their finances. (Credit: Dtfoxfoto | Dreamstime.com)
Bárbara Rivera-Chinea, executive director of Colmena66, a nonprofit that connects entrepreneurs with business resources.
Puerto Rico households enter the holiday season with tighter budgets and rising financial strain. (Credit: Kiosea39 | Dreamstime.com)
According to Airbnb’s internal data for late 2025 and early 2026, 45% of domestic searches in Puerto Rico are made by groups and 25% by families, reflecting strong local travel demand during the holiday season.
From left: Nildy Chapman-Sánchez of Louisiana State University and Inarú de la Fuente-Díaz of Sombrilla Cuir and the University of New Mexico participate in a panel on Bad Bunny’s newest album at the National Communication Association’s annual convention in Denver.
From left: Miriam García-Velázquez, director of the Planning Board’s Social Analysis, Models and Projections subprogram; Alejandro Díaz-Marrero, director of the Economic and Social Planning Program; Planning Board President Héctor Morales-Martínez; and Maggie Pérez-Guzmán of the agency’s Economic Analysis subprogram, during the presentation of the new economic projections in San Juan.
Adriana Pérez and Melanie Filiberti, of Ilumi-Nation Lights Decor, during the EnterPRize Business Competition’s 20th-anniversary awards ceremony.
From left: José Luis Rivera, director of the Office of Strategy and Business Intelligence, and Sebastián Negrón, secretary of Puerto Rico’s Department of Economic Development and Commerce.

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