Oriental Bank announced Tuesday the second phase of its institutional campaign called “Vive,” a $1.5 million marketing and advertising effort that extends the theme that has identified the financial institution for the past several years.
Saying that it has achieved a 97 percent satisfaction rate among some 1,500 Pueto Rico college students, Banco Popular is succeeding in locking up a position for itself among the emerging “millenial” generation, which has a distinct preference for technology as part of daily life.
Biz2Credit, a fintech provider to global financial institutions, announced Thursday its partnership with Oriental Bank to develop a digital lending platform for the bank’s commercial clients.