Governor Luis Fortuño’s public support of establishing a Destination Marketing Organization for Puerto Rico took members of the Puerto Rico Hotel and Tourism Association by surprise Wednesday, but they are ready to take him up on his word, the trade group’s president Ismael Vega said.
Puerto Rico has a great opportunity and can be a powerful competitor in global tourism but it has a way to go to reach those goals, as it must first become a stronger player in the island’s economic development, where it only represents between 6 percent and 8 percent of the overall activity.
Abrupt climate changes that have affected the island in recent years have directly and indirectly impacted various areas of tourism, such as facilities, infrastructure, activities and attractions, Tourism Company Executive Director Mario González-Lafuente said Monday.
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