Culture Create, The Tank launch ‘Unfilter Miami’
San Juan-based creative studio Culture Create has teamed up with The Tank Brewing Co. in Miami to launch “Unfilter Miami,” a new brand platform that seeks to capture the city’s culture and authenticity.
The project combines visual rebranding, social storytelling and community-focused events designed to strengthen the brewery’s connection with its audience.
“Our goal was not just to create a campaign, but to amplify the story The Tank already had,” said Jampi Miró, a partner at Culture Create. “We helped the brand express its essence in its own language, with clarity and consistency.”
The collaboration integrates design, brand voice and strategic planning to develop a unified identity around the brewery’s philosophy: “We don’t filter life. We live it.”
Once the visual system was established, the team worked to define the brand’s tone and behavior, said Raúl Cosculluela, also a partner at Culture Create.
For The Tank Brewing Co., led by CEO Luis Brignoni, the campaign reflects Miami’s character.
“Being unfiltered is who we are as a city,” Brignoni said. “Miami isn’t about perfection or polish; it’s about cafecitos in 90-degree weather, the old truck next to a new Tesla, uncles yelling over dominoes. That’s our Miami.”
