De la Cruz Ogilvy marks 40 years with Cannes Lions 2025 Festival win
Advertising agency De la Cruz Ogilvy is celebrating its 40th anniversary under the theme “40 años creando cultura,” marking a career shaped by “iconic campaigns, creative innovation, and cultural impact” across Puerto Rico and beyond.
Founded in 1985, the agency has created close to 500 campaigns for more than 50 industries, with standout work like “Si no fuera por Borden,” “Despierto pensando en Burger King,” and “¿Qué nos pasa Puerto Rico?”
“This anniversary is not only a celebration of what we’ve done but of where we’re headed,” said René de la Cruz, founder. “With artificial intelligence, agile methodologies, and a culture that embraces diversity, we continue to shape ideas that matter.”
Since joining the global Ogilvy network in 2001, the firm has expanded its reach to markets like Miami and Colombia.
“This anniversary is a recognition of the power of ideas, but above all, the power of our people. Our team has demonstrated that from Puerto Rico we can generate a global impact without losing our local essence,” said Carlos Thompson, president of the de la Cruz Group.
The milestone coincided with major recognition at the Cannes Lions 2025 Festival. The “Glowing relief” campaign for Alivia Health earned shortlist honors in four categories and won a Silver Lion in Pharma — the first ever for Puerto Rico.
The agency’s “Car parts for life” campaign for Fundación Stefano also earned two shortlist placements in Health and Wellness.
De la Cruz Ogilvy was also the only Puerto Rican agency to have full representation in the Young Lions competition this year, fielding teams in print, digital, and media categories.
