SME Puerto Rico encourages brands to compete for 2024 SME Digital Awards
The Sales and Marketing Executives Association of Puerto Rico (SME) invites advertising agencies, digital technology programmers, brands, media, editors and startups to nominate their top digital campaigns and projects for the SME Digital Awards.
The nomination period closes on March 1, with a “Last Chance Entry” available until March 8.
This year, participation categories have expanded to include recognition of technological solutions for business challenges and consumer needs. Adaptations of global campaigns for the local market are not eligible, and the evaluation period for nominated cases is from January to December 2023.
The jury will evaluate entries based on strategy, originality, execution and results. Campaigns or projects for the local market, as well as those developed in Puerto Rico for the international market, are eligible to compete for gold, silver or bronze in the following 12 categories:
- Campaña en redes sociales
- Contenido de marca
- User Generated Content (UGC)
- Marketing de influencers
- Social Responsibility
- Data-Driven Media Strategy
- Gaming (new)
- Experiencia de usuario digital y diseño de interfaces (UX/UI)
- Ventas a través de canales digitales
- Digital Innovation in Media Channels (new)
- Uso innovador de la tecnología
- Tech Solution Development (new)
Awards will be presented on May 16 at the SME Digital & Innovation Forum at the Puerto Rico Convention Center. Gold category winners will also contend for the People’s Choice Award, chosen by event attendees via electronic voting.
Rules and procedures can be found at smepr.org.
