Porsche PR posts 27% sales jump, plans 911 GT3 launch, dealership redesign
Porsche Center Puerto Rico closed the first half of 2025 with a 27% increase in sales, reflecting the strength of the island’s luxury automotive market and the brand’s continued appeal.
The exclusive importer, Gómez Hermanos Paulson, attributed the growth to new product launches, customer experience initiatives and targeted brand engagement.
One of the year’s highlights was the debut of the 911 Carrera GTS T-Hybrid, the first production 911 with a high-performance hybrid system. The model marks the brand’s move toward hybrid technology for its flagship sports car.
“These first six months of 2025 have been marked by important achievements, but also preparation for a new transformative phase,” said Víctor Gómez III, president of Gómez Hermanos Paulson.
He said the renovation of the dealership under the Destination Porsche concept “demonstrates our firm commitment to Puerto Rico” and dedication to offering “a world-class luxury experience.”
The Destination Porsche concept is the German brand’s latest architectural identity, combining physical and digital elements for an immersive retail environment. The redesigned dealership features interactive spaces that connect visitors with the brand and its vehicles.
The new design also reflects Puerto Rico’s market characteristics, with an emphasis on sustainability and local integration, Gómez said.
The second half of the year will include the arrival of the 911 GT3, a high-performance model focused on engineering precision.
Porsche will also host the 70th anniversary celebration of the Porsche Club of America in Puerto Rico, bringing together collectors, drivers and fans.
Service improvements are part of the brand’s plans. Porsche Center Puerto Rico has partnered with Connect, a local company, to provide 24/7 roadside assistance throughout the island.
“Collaborating with a local company like Connect reaffirms our commitment to Puerto Rico and allows us to provide more immediate, reliable support aligned with our brand standards,” said Brand Director Juan Carlos Ledesma.
The company is also investing in workforce development through a partnership with the Racing Engineering College team at the University of Puerto Rico, Mayagüez, supporting students in engineering, design and technology.
“It’s essential for us to continue sharing our stories with those who have been with us from the beginning,” said Brand Manager Agnes Vega. “What’s coming in this second half of 2025 and 2026 excites us deeply, and we know it will be a stage of evolution and new opportunities to connect with our community.”
