“Emotions” — or the transformation of a frame of mind, typically accompanied by physiological and behavioral changes in the individual — is the title of FirstBank’s new brand campaign, representing the evolution of its previous institutional efforts.
The Puerto Rico Advertising Agencies Association is getting ready to celebrate its 32nd edition of the “Cúspide Advertising Festival 2013,” when it will honor the island’s best ad campaigns. The event taking place May 2-4 will also integrate an educational track and a television special, organizers said.
Automaker Ford will kick off a new, multi-channel marketing campaign dubbed “Auto Remedio” today, through which it seeks to shows how brand-exclusive technologies featured across its vehicle lineup make life easier for drivers.
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