New $1.2M fresh milk ad campaign focuses on fun
July 12, 2011
The Milk Industry Development Fund unveiled Monday its newest advertising push for the island’s Grade A product, spending $1.2 million to deliver the message that fresh milk is a fun part of being healthy.
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P.R.’s 50+ community young-at-heart, important consumer market segment
June 29, 2011
Puerto Rico’s growing 50-and-over population is financially powerful, young at heart, protective of their properties, focused on their well-being, and live for the moment, while remaining fully capable of taking care of themselves in the long-run.
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FirstBank launches multi-pronged ‘green’ strategy
May 26, 2011
Looking to become “One with the environment,” FirstBank Puerto Rico launched a multi-pronged corporate responsibility campaign Wednesday using that very slogan.
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