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Bad Bunny’s residency fuels a 35% spike in Tinder swipes in Puerto Rico. (Credit: Zoé San Miguel-Sifontes)
In-Brief
Tinder activity surges 35% in Puerto Rico during Bad Bunny residency
NIMB Staff August 8, 2025

App sees spike in Passport Mode usage and Bad Bunny mentions since July. #NewsismyBusiness

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In-Brief
Pavas Creativas gives Puerto Rican straw hats a fashionable makeover
NIMB Staff August 4, 2025

Entrepreneur Janet James turns cultural icon into bold fashion accessory. #NewsismyBusiness

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Javier D. Ferrer, CEO of Popular Inc.
Banking, Featured
Popular Inc. posts $210M Q2 profit, up 18.4% vs. Q2 2024
Michelle Kantrow-Vázquez July 24, 2025

BPPR leads growth as net income, loan portfolio, and deposits rise year-over-year. #NewsismyBusiness

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In-Brief
Wendy’s backs youth education with fundraiser at Bad Bunny’s residency
NIMB Staff July 21, 2025

Brand leverages Bad Bunny’s La Residencia fan zone to raise funds with a local twist. #NewsismyBusiness

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The package — billed as “Unforgettable night with dancing and a stay” — features curated cultural experiences for both visitors and locals.
In-Brief
DoubleTree San Juan unveils cultural stay with salsa, cocktails, and art
NIMB Staff July 18, 2025

Hotel taps into Bad Bunny residency buzz with immersive Puerto Rican experiences. #NewsismyBusiness

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Biz Views
Bad Bunny’s stage house sparks debate on nostalgia, policy, and progress
Contributor July 17, 2025

As Puerto Rico celebrates its culture, questions grow about who gets to stay and what kind of future is being built. #NewsismyBusiness

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“Seguimo’ aquí: The Experience” operates Tuesday to Sunday, from 11 a.m. to 8 p.m., and is located between LongHorn Steakhouse and the Cheesecake Factory. (Credit: José Maldonado/Ey Boricua)
In-Brief
Bad Bunny, Vibee launch immersive fan experience at Plaza Las Américas
NIMB Staff July 17, 2025

“Seguimo’ aquí: The Experience” blends culture, music and Puerto Rican roots. #NewsismyBusiness

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Method’s pa’l recuerdo bathroom transformation at El Choli during Bad Bunny’s “No Me Quiero Ir de Aquí” residency.
In-Brief
Method brings immersive cultural experience to Bad Bunny residency
NIMB Staff July 16, 2025

Brand transforms the Coliseo de Puerto Rico’s bathrooms into multi-sensory celebration of Puerto Rican identity. #NewsismyBusiness

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The “No me quiero ir de aquí” concert series by Benito Antonio Martínez-Ocasio — Bad Bunny’s given name — kicks off tonight at the Coliseo de Puerto Rico and will run through Sept. 14, with 30 shows scheduled. (Illustration generated using ChatGPT)
Featured, Lifestyle
Bad Bunny residency at Coliseo de Puerto Rico blends music, local flavor
NIMB Staff July 11, 2025

ASM Global enhances historic concert series with Puerto Rican cuisine, cocktails. #NewsismyBusiness

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In Vega Baja, Benito Antonio Martínez-Ocasio’s hometown, the Autonomous Municipality and its Office of Tourism, Art and Culture, announced a guided tour that retraces the early life of the artist known worldwide as Bad Bunny.
Featured, Tourism/Transportation
Bad Bunny residency inspires tourism campaigns in Vega Baja, Culebra
Michelle Kantrow-Vázquez July 10, 2025

Hometown tour and new digital platform promote cultural and visual heritage. #NewsismyBusiness

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Bad Bunny’s residency will run from July 11 to Sept. 14 at the Puerto Rico Coliseum. (Credit: NUEVAYoL video/YouTube)
Featured, Tourism/Transportation
Bad Bunny residency sparks 140% Airbnb surge, boosts islandwide tourism
NIMB Staff July 8, 2025

Searches for lodging rise across Puerto Rico as visitors explore beyond San Juan. #NewsismyBusiness

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The Royal Sonesta San Juan in Isla Verde. (Credit: Magui Yeraldín Díaz/Google)
Featured, Tourism/Transportation
Royal Sonesta posts double-digit growth driven by service, location
Michelle Kantrow-Vázquez June 30, 2025

General Manager Raúl Bustamante highlights three-year performance streak and tourism boost from Bad Bunny concerts. #NewsismyBusiness

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From left: Edgardo Rivera, president of DDB Latina Puerto Rico; Elaine García, marketing director at Cervecera de Puerto Rico; and Edgardo Jiménez, creative operations officer at DDB Latina Puerto Rico.
In-Brief
DDB Latina Puerto Rico wins Grand Prix, 6 more Lions at Cannes 2025
NIMB Staff June 27, 2025

Agency honored for campaigns with Medalla Light and RIMAS Entertainment. #NewsismyBusiness

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From left: Ticketera executives Manny Morales and Ricardo Aponte during the announcement of the Guinness World Record recognition.
In-Brief
Ticketera sets Guinness World Record with Bad Bunny residency
NIMB Staff April 23, 2025

Platform showcases innovation with $11 million in sales and 21,000 unique codes distributed in eight hours. #NewsismyBusiness

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Members of the Puerto Rico Hotel and Tourism Association’s Sales and Marketing Committee meet to discuss key tourism initiatives.
Featured, Tourism/Transportation
PRHTA expands tourism initiatives
NIMB Staff March 7, 2025

The discussions focused on marketing, cruise port development and event logistics. #NewsismyBusiness

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QUOTE OF THE WEEK:

“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.

 

A ‘wait-and-see’ approach may serve the Fed, but not consumers.”

 

— Leslie Adames, director of analysis and economic policy, Estudios Técnicos

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