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Bad Bunny and his team have shown how a local brand can reach global audiences with notable success. (Credit: Bad Bunny X page)
Biz Views
Bad Bunny’s residency shows Puerto Rico’s leadership gap
Contributor August 29, 2025

Antonio Santos, a conservative voice, urges lasting solutions. #NewsismyBusiness

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In-Brief
Visa data shows 25% spending boost from Bad Bunny shows
NIMB Staff August 28, 2025

Residency drives local sales, tourism and cardholder activity. #NewsismyBusiness

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Jorge Pérez, CEO, Discover Puerto Rico
Featured, Tourism/Transportation
Jorge Pérez to lead Discover Puerto Rico starting in September
Maria Miranda August 15, 2025

Destination tourism organization selects veteran events executive to oversee island’s promotion. #NewsismyBusiness

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Bad Bunny’s residency fuels a 35% spike in Tinder swipes in Puerto Rico. (Credit: Zoé San Miguel-Sifontes)
In-Brief
Tinder activity surges 35% in Puerto Rico during Bad Bunny residency
NIMB Staff August 8, 2025

App sees spike in Passport Mode usage and Bad Bunny mentions since July. #NewsismyBusiness

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Following his residency announcement, Bad Bunny revealed plans for his “Debí Tirar Más Fotos” world tour, which will include stops in Latin America, Europe, Asia and Australia.
Biz Views
‘Debí AprEndeR máS marKetiNg’
Contributor August 6, 2025

Bad Bunny’s 2025 residency redefines brand strategy through Puerto Rican identity. #NewsismyBusiness

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Bad Bunny’s image appears on a massive screen as performers dressed in traditional jíbaro clothing take the stage during his “No me quiero ir de aquí” concert residency in San Juan.
Economy, Featured
Concert tourism could reshape Puerto Rico’s economy, expert says
Maria Miranda August 4, 2025

Bad Bunny’s residency spotlights potential for long-term growth as cultural and creative sectors generate ripple effects across industries. #NewsismyBusiness

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Biz Views
Cybersecurity: The unsung hero behind Puerto Rico’s biggest events
Contributor July 22, 2025

Fortinet outlines the digital safeguards behind Puerto Rico’s top live events. #NewsismyBusiness

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The iconic “Wepa” structure returns to Gran Vía in Madrid as part of the “Explore San Juan: Let Yourself Go” tourism campaign led by the Municipality of San Juan.
In-Brief
San Juan promotes tourism with immersive ‘Wepa’ campaign in Madrid
NIMB Staff July 22, 2025

Gran Vía activation aims to boost global awareness of Puerto Rico’s capital. #NewsismyBusiness

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“Seguimo’ aquí: The Experience” operates Tuesday to Sunday, from 11 a.m. to 8 p.m., and is located between LongHorn Steakhouse and the Cheesecake Factory. (Credit: José Maldonado/Ey Boricua)
In-Brief
Bad Bunny, Vibee launch immersive fan experience at Plaza Las Américas
NIMB Staff July 17, 2025

“Seguimo’ aquí: The Experience” blends culture, music and Puerto Rican roots. #NewsismyBusiness

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San Juan’s promotional campaign “De Aquí Pa’l Mundo” features cultural activations such as live student performances at Tren Urbano stations during Bad Bunny’s residency.
Featured, General Biz News, Tourism/Transportation
Bad Bunny residency projected to bring $36M to Puerto Rico gov’t
NIMB Staff July 9, 2025

Report forecasts $377 million in global economic impact and 3,642 jobs from 30-show concert series. #NewsismyBusiness

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QUOTE OF THE WEEK:

“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.

 

A ‘wait-and-see’ approach may serve the Fed, but not consumers.”

 

— Leslie Adames, director of analysis and economic policy, Estudios Técnicos

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