Experts in branding, economy say DMO is failing in its goals to promote P.R.
May 8, 2019
Puerto Rico’s culture is “in the best historical moment,” but the powers that be have failed in promoting its riches to attract more tourism, particularly the Destination Marketing Organization. During an interview on the “En Una Hora,” analysis program on the 1140 AM station, a panel composed by Daphne Barbeito, president of Cruceros To Go, […]
chat_bubble3 Comments
visibility2123 Views
Discover Puerto Rico names 2 off-island firms to lead tourism branding, marketing
October 11, 2018
Both agencies were recommended by a local tourism industry task force.
chat_bubble0 Comment
visibility2011 Views
Puerto Rico needs to find ‘mofongo factor’ to compete
January 23, 2015
Puerto Rico needs to find that one thing that makes it authentic to be able to compete against — and move ahead of — other tourist destinations that offer the same basic travel experiences. And that one thing, according to a branding expert, is the “mofongo factor.”
chat_bubble0 Comment
visibility3424 Views
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
