Gov’t to spend $700K to use ‘Despacito’ to promote PR
August 16, 2017
The Puerto Rico Tourism Co. announced it will integrate the worldwide musical hit “Despacito,” by local artist Luis Fonsi, into upcoming initiatives to promote the island as a tourist destination.
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Oriental unveils ‘Vive’ institutional campaign
April 26, 2017
Oriental Bank announced Tuesday the second phase of its institutional campaign called “Vive,” a $1.5 million marketing and advertising effort that extends the theme that has identified the financial institution for the past several years.
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Popular bets on P.R. in new institutional campaign
March 9, 2017
Under the slogan of “100 x whatever we want,” Popular bank is launching a new advertising campaign that seeks to inspire Puerto Rico residents to think differently — to see the island with new eyes and break new ground.
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