“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the Puerto Rican government, won a Silver and a Bronze Public Relations Lions, a Bronze Promo & Activation Lion and a Bronze Media Lion.
The DDB Latina Puerto Rico advertising agency recently nabbed a Gold Lion in the Outdoor category at the prestigious Cannes Lions international creativity festival for the “Last Meal” campaign created for Amnesty International. The agency also received a Silver Lion in the Public Relations category for the initiative “The Morning After Pillow,” for Unilever’s Axe.
A Puerto Rican advertising veteran will be traveling to the International Cannes Lions festival this summer to participate for the first time as judge in the 60th edition of the global competition, where local talent has already walked away with top honors.
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