GREY P.R. launches ‘Shopper Marketing’ business unit
July 14, 2016
GREY Puerto Rico just launched GREY Shopper, a specialized business unit for Shopper Marketing, a practice that focuses on developing experiences to bring brands and shoppers together.
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New York Fed to launch consumer expectations survey
January 8, 2014
The Federal Reserve Bank of New York will launch its “Survey of Consumer Expectations” next week, to provide timely information about consumer expectations and behavior through three categories: inflation, labor market and household finances, the agency announced Tuesday.
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Consumer X-Ray: Preferences defined by generation; younger shoppers price conscious
July 7, 2011
Puerto Rican consumers are clearly divided according to generations, with each reflecting unique sets of likes and tastes, as well as their own way of shopping. The commonality among all groups, however, is that they are increasingly more demanding, educated and sophisticated.
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