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With hurricane season underway and 74% of visitors citing beaches as their main draw, Don Q’s Swim Responsibly campaign delivers a clear safety message.
Jorge Pérez, CEO, Discover Puerto Rico
Bad Bunny’s image appears on a massive screen as performers dressed in traditional jíbaro clothing take the stage during his “No me quiero ir de aquí” concert residency in San Juan.
A new federal $250 “Visa Integrity Fee” will apply to nonimmigrant visa holders entering the United States.(Credit: Yurii Tymchuk | Dreamstime.com)
San Juan’s promotional campaign “De Aquí Pa’l Mundo” features cultural activations such as live student performances at Tren Urbano stations during Bad Bunny’s residency.
Raúl Bustamante, chairman of the Discover Puerto Rico board. (Credit: Puerto Rico Hotel and Tourism Association Facebook page)
Raúl Bustamante, chairman of the Discover Puerto Rico board, was confirmed to continue in the role this month.
Ponce Mayor Marlese Sifre-Rodríguez speaks during the tourism forum held in New York to advocate for broader promotion of Puerto Rico’s municipalities.
Discover Puerto Rico, the island’s destination marketing organization, released a report on early 2025 tourism performance as the global travel industry faces challenges, including tariff concerns and weaker international demand. (Credit: Mihai Coman | Dreamstime.com)
Discover Puerto Rico and Calm partnered to offer wellness-themed audio content highlighting the island’s culture and natural settings.
Carolina Coto, communications manager for Uber in Central America and the Caribbean
Carla Campos is the new chairwoman of Discover Puerto Rico, the island’s destination marketing organization.
Former Discover Puerto Rico CEO Brad Dean (File photo)
Members of the Puerto Rico Hotel and Tourism Association’s Sales and Marketing Committee meet to discuss key tourism initiatives.

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