The Puerto Rico Small Inns and Tourism Association urged sector leaders to come together to lobby for an additional funding assignment to the Puerto Rico Tourism Co. and Discover Puerto Rico to “improve the product and promotion efforts.” “Our tourism sector has experienced great changes as a result of the COVID-19 pandemic, and we face […]
Short-term rental company Airbnb announced it is partnering with Discover Puerto Rico through a program to market the island by promoting local tourism. Puerto Rico is one of nine destinations worldwide to participate in the first strategic alliances, and one of two in the Caribbean, said Discover Puerto Rico CEO Brad Dean. “We often receive […]
Discover Puerto Rico and the Puerto Rico Tourism Co. on Monday unveiled separate but similar promotional strategies to jump-start tourist activity, which has declined significantly over the past several months since COVID-19 arrived at the island. While the Tourism Co.’s effort seeks to mobilize some 410,000 residents to vacation on the island during the summer […]
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