The Association of Puerto Rico Small Inn (“Paradores”) Owners expressed its support for the recently created Destination Marketing Organization, betting on a 20 percent growth in visitors if the purpose of the law is fulfilled.
Gov. Ricardo Rosselló met one of his campaign promises Thursday with the signing of the law creating an independent Destination Marketing Organization to handle branding and marketing efforts for Puerto Rico as a tourism destination.
The Puerto Rico House on Monday approved a bill submitted by Gov. Ricardo Rosselló that seeks to create a Destination Marketing Organization to improve tourism promotional efforts for the island.