The Puerto Rico Tourism Company unveiled its promotions, marketing and public relations plans for the 2011-12 tourism season during a presentation Thursday before members of the Puerto Rico Hotel and Tourism Association.
Governor Luis Fortuño’s public support of establishing a Destination Marketing Organization for Puerto Rico took members of the Puerto Rico Hotel and Tourism Association by surprise Wednesday, but they are ready to take him up on his word, the trade group’s president Ismael Vega said.
The Puerto Rico Hotel and Tourism Association is moving forward with making the establishment of a destination management organization, or DMO, for Puerto Rico a reality, organization executives said Wednesday.