The digitization of media outlets is changing the way people receive their information, which poses a virtually unavoidable challenge to advertising and media buying professionals to leap forward with the advances, or risk having their message fail.
The need that companies have for a strong presence on social media networks and knowing how to make the most out of the benefits of being online is snowballing at such a rapid pace that it is blowing the doors open to new opportunities for entrepreneurship.
I watch in awe as my almost 2-year-old granddaughter turns on my iPad and opens her folder to talk to Tom Cat, sing with Elmo or color monsters and clowns with her fingers.