Cisneros Interactive, Cisneros’ digital advertising division, became an official reseller of Facebook for Puerto Rico, as part of the expansion of the strategic alliance between the companies to support more advertisers in Central America, the Caribbean and Uruguay.
The United Nations and UNICEF are the two most followed international organizations on social media, with 16.9 and 16.3 million followers, respectively, on all platforms combined, according to the “Twiplomacy” study conducted by the Burson-Marsteller firm.
Social media giant Facebook recently added Puerto Rican online marketing company Gustazos.com to its list of “success stories,” praising the firm’s use of the platform to further its business.