As part of its commitment to the reconstruction of Puerto Rico following the passage of Hurricanes Irma and María, Heineken has been active in a series of initiatives to keep the continuity of its clients' operations by supporting the rehabilitation of their businesses and their nearby communities.
Recently I read on Facebook a poorly researched story on Condé Nast Traveler magazine singing the praises of Chef Jose Andrés and his efforts to feed Puerto Rico. As a journalist and a communications strategist, I could tell immediately that it was a public relations effort after his heated controversy with FEMA over what was paid to his foundation.
United for Puerto Rico announced the distribution of more than $2 million in funds during the second week of November to five nonprofit, non-governmental organizations that seek to aid communities in need, executives confirmed.