Author and publicist Tim Williams, who was in town last week to speak to members of the Association of Advertising Agencies of Puerto Rico, suggested that the industry must adopt a new mindset to become better allies to their clients in response to tightening budgers and changing landscapes.
Parranda.org, a nonprofit created to help unite the “Greater Puerto Rico” — the 4.6 million in the states, an unknown number living in foreign countries, and the 3.7 million that remain in Puerto Rico — held a summit last week in which nearly 100 attendees from all walks of life produced a myriad of ideas to improve Puerto Rico, its economy and its collective life.
I go to my clients’ office, sit, listen and leave with a challenge. This is my daily life. (And I really love it!)
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