Puerto Rico’s Internet surfers are spending more time on social networks, a phenomenon that has been fueled somewhat by an increased willingness by employers to allow their staff to access while at work, a survey by the local chapter of the Interactive Advertising Bureau unveiled Wednesday showed.
About half of Puerto Rico’s population — split almost evenly between men and women between 25 and 39 years old — uses the Internet to work or socialize, according to the 2012 edition of the Sales & Marketing Executives’ “Digital & Mobile Behavioral Study.”
The Puerto Rico Broadband Task Force, a 12-member public-private coalition organized a year ago, is laying the foundation to more than double current broadband adoption levels across the island to at least 70 percent by 2015, up from the current 31 percent, and expedite a significant increase in download speeds within the next five to eight years.
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