Hotelier and businessman Ricky Newman and NBA star Jose Juan Barea team up to develop sports tourism project.
Puerto Rico has always had a soft spot for its outstanding athletes, including advertising and marketing executives, which recently have been hot on the pursuit of one particular player, NBA Point Guard José Juan Barea.
“Puerto Rico is experiencing an extraordinary moment. We have reinvented ourselves. We’re breaking records and demonstrating that tourism is not only an economic engine but also a transformative force for the entire island.”
— Jorge L. Pérez, CEO, Discover Puerto Rico

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