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Discover Puerto Rico Chief Marketing Officer Storm Tussey
In-Brief
Tourism lodging nears $2B as Discover Puerto Rico looks ahead
NIMB Staff December 5, 2025

New strategy focuses on high-value travelers, data segmentation and immersive promotions as sector heads for a fifth record year. #NewsismyBusiness

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Former Discover Puerto Rico CEO Brad Dean (File photo)
Featured, Tourism/Transportation
Discover Puerto Rico: Record year fuels island’s travel industry growth
NIMB Staff January 31, 2024

The destination marketing organization says its marketing attracted record traveler numbers, leading to greater local employment. #NewsIsMyBusiness

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Featured, Tourism/Transportation
87% of Puerto Ricans ‘proud to share’ Discover Puerto Rico’s tourism promo
Contributor April 18, 2023

Less than 1% of respondents reacted negatively to the campaign, which was launched nearly a year ago. #NewsismyBusiness

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QUOTE OF THE WEEK:

“Thrift is definitely trending as a sector. We’re grateful for that because we use the proceeds from the goods sold in our stores to invest in programs that help people and communities.

 

Puerto Rico is a new market for us, with one store open and several others on the way, and the reception has been awesome.”

 

— Kent Kramer, CEO, Goodwill de Puerto Rico

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