Even in an age of modern and high-tech communication, the most powerful and effective means of generating new business is word-of-mouth. People turn to trusted friends or colleagues for recommendations regarding product or service providers.
The competitive business world we live in, coupled with the mounting pressures of successfully keeping new and established operations afloat despite the economic challenges, requires comprehensive, long-term planning that incorporates every aspect of the operation.
Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’ attractiveness and customer visibility. Using these resources along with careful research and planning, help to yield a successful marketing strategy.
A Dow Jones/Factiva content provider since 2014
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