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Bad Bunny’s 30-show residency in Puerto Rico generated an estimated $200 million in direct economic activity.
Economy, Featured
Bad Bunny residency drives 3% rebound in Puerto Rico consumption
NIMB Staff September 24, 2025

NielsenIQ: Concert series boosts sales across key retail sectors. #NewsismyBusiness

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Bad Bunny’s 30-show residency in Puerto Rico generated an estimated $200 million in direct economic activity.
Biz Views, Featured
‘Acho, el capitalismo es otra cosa’
Contributor September 19, 2025

Antonio Santos says Bad Bunny’s residency proves Puerto Rico’s culture can fuel economic growth and challenge old narratives. #NewsismyBusiness

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Following his residency announcement, Bad Bunny revealed plans for his “Debí Tirar Más Fotos” world tour, which will include stops in Latin America, Europe, Asia and Australia.
Biz Views
‘Debí AprEndeR máS marKetiNg’
Contributor August 6, 2025

Bad Bunny’s 2025 residency redefines brand strategy through Puerto Rican identity. #NewsismyBusiness

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In Vega Baja, Benito Antonio Martínez-Ocasio’s hometown, the Autonomous Municipality and its Office of Tourism, Art and Culture, announced a guided tour that retraces the early life of the artist known worldwide as Bad Bunny.
Featured, Tourism/Transportation
Bad Bunny residency inspires tourism campaigns in Vega Baja, Culebra
Michelle Kantrow-Vázquez July 10, 2025

Hometown tour and new digital platform promote cultural and visual heritage. #NewsismyBusiness

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San Juan’s promotional campaign “De Aquí Pa’l Mundo” features cultural activations such as live student performances at Tren Urbano stations during Bad Bunny’s residency.
Featured, General Biz News, Tourism/Transportation
Bad Bunny residency projected to bring $36M to Puerto Rico gov’t
NIMB Staff July 9, 2025

Report forecasts $377 million in global economic impact and 3,642 jobs from 30-show concert series. #NewsismyBusiness

chat_bubble0 Comment visibility4832 Views
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“The economic storm and changes in consumer behavior demand a more empathetic and transparent approach. Success for 2025 and beyond will lie in companies’ ability to build trust and offer genuine value.”

 

— Tatiana Irizarry, NielsenIQ’s commercial leader in Puerto Rico

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