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Shoppers in Puerto Rico are becoming more deliberate with their purchases as value-driven decisions reshape retail trends. (Credit: Olena Demydenko | Dreamstime.com)
Featured, Retail
Value shopping rises as Puerto Rico consumers cut back
NIMB Staff December 9, 2025

NielsenIQ finds declining volumes, stronger price sensitivity and growing reliance on value-driven retail channels. #NewsismyBusiness

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QUOTE OF THE WEEK:

“Thrift is definitely trending as a sector. We’re grateful for that because we use the proceeds from the goods sold in our stores to invest in programs that help people and communities.

 

Puerto Rico is a new market for us, with one store open and several others on the way, and the reception has been awesome.”

 

— Kent Kramer, CEO, Goodwill de Puerto Rico

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