As part of its commitment to the reconstruction of Puerto Rico following the passage of Hurricanes Irma and María, Heineken has been active in a series of initiatives to keep the continuity of its clients' operations by supporting the rehabilitation of their businesses and their nearby communities.
Aware of the importance for youth to have a first job experience, the Puerto Rico Department of Economic Development and Commerce will provide 200 young people the chance to get started in the workplace, through the “Juvempleo” project, which has been assigned $1 million to cover the payroll for hiring companies.
Recently I read on Facebook a poorly researched story on Condé Nast Traveler magazine singing the praises of Chef Jose Andrés and his efforts to feed Puerto Rico. As a journalist and a communications strategist, I could tell immediately that it was a public relations effort after his heated controversy with FEMA over what was paid to his foundation.
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