When it comes to providing value to customers, size isn’t everything — personalized service is.
FirstBank Puerto Rico is looking to triple its market share of small- and mid-sized business customers over the next five years from its current 12 percent through an aggressive campaign and revamped platform catering to the segment often tagged as the motor of the island’s economy.
The Economic Development Bank will be setting its sights on promoting self-employment initiatives in 2012, targeting specific sectors with orientation sessions and, perhaps most importantly, funding, agency President Ivonne Otero said.