More than 2 million people in Puerto Rico interact daily on a social network through their phone, computer or tablet — a trend that continues to rise, affecting the way they communicate, their consumption patterns, information search and content preferences.
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products, said Nir Eyal, the author of "Hooked: How to Build Habit-Forming Products.”
The Puerto Rico Sales and Marketing Executives Association will hold its annual conference on May 7-8, from 8:30 a.m. to 7:30 p.m., at the Sheraton Puerto Rico Hotel & Casino titled, focusing on “What’s next?” for the industry.