Market research firm Gaither International this week launched its "Media Brands Profiles" service, which may be Puerto Rico’s first multimedia brands, media and consumption daily monitoring study.
Goya Puerto Rico is the company with the best reputation on the island, according to the results of the most recent RepTrak Pulse Puerto 2012 study unveiled Wednesday by Reputation Institute, Gaither International and Inmark Strategic Studies.
It’s no secret that Puerto Ricans have a deep-rooted love affair with food, whether gourmet or straight off a food truck. A study released Tuesday by McCann Worldgroup Latin America confirmed that 66 percent of island residents chow down on so-called “street food” at least once a week, beating out the rest of the Latin American region.
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