Puerto Rico’s 81 percent wireless penetration rate is low in contrast to other parts of the world where mobile phones outnumber people, leaving ample space for growth and further contributions by an industry that “could do more.” However, the impact of an industry is not always in the numbers, but in the quality of services it extends to a population.
Puerto Rico has always had a soft spot for its outstanding athletes, including advertising and marketing executives, which recently have been hot on the pursuit of one particular player, NBA Point Guard José Juan Barea.
Puerto Rican NBA players José Juan Barea and Carlos Arroyo are once again taking center court in T-Mobile’s latest advertising campaign launched Wednesday along with the arrival of the carrier’s two newest 4G-enabled smartphones, the HTC Amaze 4G and the Samsung Galaxy S II.
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
