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Bad Bunny and his team have shown how a local brand can reach global audiences with notable success. (Credit: Bad Bunny X page)
Biz Views
Bad Bunny’s residency shows Puerto Rico’s leadership gap
Contributor August 29, 2025

Antonio Santos, a conservative voice, urges lasting solutions. #NewsismyBusiness

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Willianette Robles, head of the Puerto Rico Tourism Office, and Víctor Moneo of Iberia sign the new agreement.
Featured, Tourism/Transportation
Iberia to expand flights, strengthen Puerto Rico tourism pact
Michelle Kantrow August 28, 2025

Airline will reach 12 weekly flights, setting record capacity. #NewsismyBusiness

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With hurricane season underway and 74% of visitors citing beaches as their main draw, Don Q’s Swim Responsibly campaign delivers a clear safety message.
In-Brief
Don Q launches ‘Swim Responsibly’ tourism safety campaign
NIMB Staff August 27, 2025

Initiative combines prevention and celebration to promote beach safety across Puerto Rico. #NewsismyBusiness

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El Conquistador Resort in Fajardo. (Credit:Historic Hotels.org).
In-Brief
3 Puerto Rico hotels named finalists in 2025 excellence awards
NIMB Staff August 21, 2025

Condado Vanderbilt, El Convento and El Conquistador recognized. #NewsismyBusiness

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In-Brief
Barranquitas entrepreneur takes over Canyon Hotel Boutique
NIMB Staff August 15, 2025

New owner Rosita Rivera launches plan to boost tourism and local culture. #NewsismyBusiness

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Following his residency announcement, Bad Bunny revealed plans for his “Debí Tirar Más Fotos” world tour, which will include stops in Latin America, Europe, Asia and Australia.
Biz Views
‘Debí AprEndeR máS marKetiNg’
Contributor August 6, 2025

Bad Bunny’s 2025 residency redefines brand strategy through Puerto Rican identity. #NewsismyBusiness

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Featured, Government
Aguada launches $2.8M ‘Sueño del Pescador’ tourism devt project
NIMB Staff July 25, 2025

Puerto Rico town aims to boost economy through local fishing and coastal revival. #NewsismyBusiness

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The Wave Hotel Condado
In-Brief
Nave Bank OKs $7M financing to renovate The Wave Hotel in Condado
NIMB Staff July 23, 2025

Project to launch IHG’s Garner brand in Latin America and create 50 jobs. #NewsismyBusiness

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The package — billed as “Unforgettable night with dancing and a stay” — features curated cultural experiences for both visitors and locals.
In-Brief
DoubleTree San Juan unveils cultural stay with salsa, cocktails, and art
NIMB Staff July 18, 2025

Hotel taps into Bad Bunny residency buzz with immersive Puerto Rican experiences. #NewsismyBusiness

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In-Brief
Luis Muñoz Marín Airport adds Park & Ride service at Mall of San Juan
NIMB Staff July 16, 2025

New satellite lot adds 2,500 spaces and offers 24/7 shuttle to airport terminals. #NewsismyBusiness

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A rendering of the planned lobby design for Spark by Hilton Ponce. (Credit: Spark by Hilton)
Featured, Tourism/Transportation
Spark by Hilton to debut in Ponce, marking first in Caribbean region
NIMB Staff July 15, 2025

New 120-room hotel set to open in late 2025 near the Mercedita International Airport. #NewsismyBusiness

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In its pre-launch phase, the campaign featured signage at the Hato Rey Urban Train station and inside the Puerto Rico Coliseum, along with live music and cultural exhibits in the plaza.
In-Brief
Tourism Co. unveils cultural campaign ‘The Sounds of Puerto Rico’
NIMB Staff July 14, 2025

New initiative aims to connect visitors with island’s music and identity. #NewsismyBusiness

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In Vega Baja, Benito Antonio Martínez-Ocasio’s hometown, the Autonomous Municipality and its Office of Tourism, Art and Culture, announced a guided tour that retraces the early life of the artist known worldwide as Bad Bunny.
Featured, Tourism/Transportation
Bad Bunny residency inspires tourism campaigns in Vega Baja, Culebra
Michelle Kantrow-Vázquez July 10, 2025

Hometown tour and new digital platform promote cultural and visual heritage. #NewsismyBusiness

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In-Brief
Caguas launches La Ruta Criolla to boost tourism, community dining
NIMB Staff July 9, 2025

The two routes that make up La Ruta Criolla are projected to generate about $58,000 in monthly economic impact, government officials said. #NewsismyBusiness

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Bad Bunny’s residency will run from July 11 to Sept. 14 at the Puerto Rico Coliseum. (Credit: NUEVAYoL video/YouTube)
Featured, Tourism/Transportation
Bad Bunny residency sparks 140% Airbnb surge, boosts islandwide tourism
NIMB Staff July 8, 2025

Searches for lodging rise across Puerto Rico as visitors explore beyond San Juan. #NewsismyBusiness

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QUOTE OF THE WEEK:

“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.

 

A ‘wait-and-see’ approach may serve the Fed, but not consumers.”

 

— Leslie Adames, director of analysis and economic policy, Estudios Técnicos

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