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From left: Jorge L. Pérez, CEO of Discover Puerto Rico, and Raúl Bustamante, chairman of Discover Puerto Rico, during the 2025 Industry Update event in San Juan, where tourism officials shared results and forecasts for the island’s record-setting visitor growth.
Nickolaus Cortese, executive vice president of Grand Reserve Puerto Rico, announced the start of construction on Marea Residences, a $100 million oceanfront development in Río Grande.
Aire by O:live in Carolina, Puerto Rico, is a 78-room boutique hotel located on the site of the former San Juan Water and Beach Club Hotel.
The St. Regis Bahía Beach Resort in Río Grande is the first hotel in Puerto Rico to receive a One Michelin Key.
A Spirit Airlines aircraft in the company’s yellow and black livery.
Puerto Rico Tourism Co. Executive Director Willianette Robles speaks at La Fortaleza as Gov. Jenniffer González stands to her right, alongside Río Grande Mayor Ángel González and El Yunque Forest Supervisor Kenaan Adams, during the announcement of efforts to reopen key attractions amid the federal shutdown.
Southwest Airlines offers nonstop service from the Luis Muñoz Marín International Airport.
La Puerta de San Juan offers postcard views, a draw for U.S. travelers booking affordable flights to Puerto Rico. (Credit: Sean Pavone | Dreamstime.com)
JetBlue unveiled its special “Isla del Bluencanto” aircraft, designed by Puerto Rican artist Juan Gutiérrez-Rovira, at Luis Muñoz Marín International Airport.
Uber and Puerto Rico’s Urban Train saw record ridership during Bad Bunny’s “No me quiero ir de aquí” residency at the Puerto Rico Coliseum. (Image generated by ChatGPT)
Hotel Villa Cofresí in Rincón is marking its 60th anniversary with a $3 million expansion project.
A taxi waits for passengers at Luis Muñoz Marín International Airport. (Credit: Taxi in Puerto Rico’s Facebook page)
Bad Bunny and his team have shown how a local brand can reach global audiences with notable success. (Credit: Bad Bunny X page)
Willianette Robles, head of the Puerto Rico Tourism Office, and Víctor Moneo of Iberia sign the new agreement.
With hurricane season underway and 74% of visitors citing beaches as their main draw, Don Q’s Swim Responsibly campaign delivers a clear safety message.

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